Blings use a headless approach to ensure seamless integration. Our videos use the MP5 format, which allows them to be connected to personal user data, and real-time content, and to have fully embedded interactivity, all through a simple and lean integration
MP5 is just the visual layer, It’s agnostic to the way the customer store, calculate and pass the data to the user.
There are several ways to pass your dynamic data to the SDK, and it may be the same way you currently do text-based personalization
Create a text-based mail, sms, or landing page, and add Blings just as a lean way to transform this content into video
Please reach out for assistance and other methods of data integration
Besides user data, you can pass to the video other kinds of data, like the time from the computer, weather, etc. See here